You built the audience.
We'll build the infrastructure.
You shouldn't have to
build both.
You know how to create content, build trust, and design something worth paying for. But the operational side of running a community, a membership, or a course? That determines whether your business actually runs or whether you're spending your weeks troubleshooting instead of teaching. The platform, the automations, the onboarding, the ten tools that need to work together without falling apart. That's a different discipline entirely.
We've spent over five years building and managing the infrastructure behind community-based businesses, helping our clients generate over $2M in revenue. Not just the tech. The strategy behind how communities grow, how members experience your space from their first login, and what makes the difference between a program people complete and one they recommend.
“Use Alex to build your Circle course and community. Hard stop. She is brilliant at this. It is worth whatever you pay.”
— Michael Lightman, Don't Hate Your Deck
What we do.
We've built everything from first-launch setups to full platform migrations with 1,500+ members, complex multi-product ecosystems, and backend automations that replace 200 hours of manual work. Every engagement starts differently, but the approach is the same: we figure out where you are and what actually needs to be built, and we find the right scope together.
Strategy + Roadmapping
You have an idea or an existing setup that needs a clear plan. We map out the architecture, the tech stack, and the path forward before anything gets built.
New Builds
You're launching from scratch and need the full operational stack. Community architecture, onboarding flows, payment integrations, automations, and the backend systems that let it run without you.
Migration + Rebuilds
You've outgrown your current platform. We handle the full migration: members, content, workflows, integrations. And rebuild the infrastructure so it actually scales.
Ongoing Operations
You have a working system and need someone to manage, optimize, and maintain it. We offer selective retainer partnerships for existing builds.
How we work.
We've refined this process across dozens of builds, and it's the reason our clients keep coming back.
Strategy. Before anything gets designed or built, we sit down and understand your business, your audience, and what you're actually trying to accomplish. We take the time and do the research to get it right.
Architecture. This is where messy ideas become clean systems. We design the full structure, from platform layout and user journeys to access tiers, payment logic, and how every tool in your stack connects. You'll see exactly what we're building before we build it.
Build. We build the entire operational infrastructure, test every workflow, and make sure nothing breaks before your members ever see it. Everything is stress-tested, documented, and fully yours when it's done.
Handoff. You get SOPs, walkthroughs, Notion systems, and everything your team needs to run it without us. We don't disappear after launch. We make sure you're confident with every piece of the system before we step back.
If this sounds familiar,
we should talk.
You've been planning a community or course for months, but every time you sit down to figure out the operational side, you realize how many decisions need to be made before you can even start building. Or you already launched, and it works well enough, but the onboarding is clunky, the automations half-work, and you're spending more time managing the platform than actually showing up for your members.
Or maybe you built something that made sense two years ago and it doesn't anymore, but the thought of migrating everything without losing members or breaking what's working feels like a project you'll never get to.
Whatever brought you here, you're not looking for someone to hand you a strategy deck. You need someone who builds the thing, end to end, and hands it back to you running.
Testimonials
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![Rich Webster, How To Work Less Owner, Man smiling with a bun hairstyle wearing a black shirt, green background.]()
“Working with Alex on our Circle course buildout and community management was a game-changer. She expertly managed every aspect of the setup, transforming our educational delivery into something both engaging and effortless. Her knack for integrating powerful automations and creating streamlined Notion systems brought our content and community interactions to life in ways I hadn’t imagined possible. All the students had rave reviews about her work, highlighting the enhanced learning experience. If you want to elevate your online courses and community, don’t hesitate—Alex is the professional you need on your team. Highly recommended for anyone looking to work less and deliver more.”
RICH WEBSTER, HOW TO WORK LESS
@RICHWEBZ 337k FOLLOWERS -
![Jamie Brindle, Smiling man with a beard, wearing a white shirt, on a dark background.]()
“From start to finish, Alex made the entire Circle migration seamless. She is incredibly organized—from communication, to process, to the dedicated client portal she provides. We moved over 1,500 members and a full course from Kajabi into Circle, and Alex not only handled every detail but also built the systems and automations to make our community run smoothly long-term. Her knowledge of Circle, Notion, and automation tools is second to none, and she always listened carefully to our needs while delivering something far beyond expectations. I have already thought of many more projects I would love to work with Alex on, and we’ve continued working together on an ongoing basis.”
JAMIE, THE FREELANCING PROGRAM
@THEJAMIEBRINDLE 270k FOLLOWERS -
![Sophia Babb, owner of Dream Scale, Portrait of a woman with long blonde hair against a dark green background.]()
Working with Alex is one of the best decisions I have ever made for my business. She brings an incredible amount of organization, clarity, and expertise to the table, and is an absolute pleasure to work with. She truly makes it easy to work with her! I am certain my course & business at large will be 10x better because Alex had a part in it.
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![Logo featuring a stylized octopus and the text 'Hate Your Deck' on a dark green circular background.]()
"Use Alex to build your Circle Course and Community. Hard stop. She is brilliant at this and has done this before - you are getting expert advice (trust me - you need it), hands-on building, and peace of mind. It is worth whatever you pay."
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![Logo for Caddy Clubhouse, featuring a circular maze design with the words "CADDY" and "CLUBHOUSE".]()
“The service and attention to detail were outstanding. Alex was always available to guide us through every stage of the process, and the final result far exceeded our expectations. She built us not only a beautiful community but also an advanced system of automations and tools that form the foundation for scaling our business on an international level. Thanks to her expertise, we’re now in a position to grow Caddy Clubhouse into the global community we’ve always envisioned. I can’t recommend Alex highly enough.”
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![Zach Heyde, Portrait of a smiling person wearing glasses against a dark background.]()
"Alex was organized, efficient, and communicative from the moment we began work to the day we finished. She's got a smooth client onboarding/offboarding process that gives you a crystal clear picture of what to expect in terms of schedule/deliverables. She's got my top recommendation!"
ZACH HEYDE, COMPOSING CAREER BOOTCAMP
@ZACHHEYDE 4.7k FOLLOWERS -
![Alicia Koo, owner of Daily Atelier, Smiling person with long dark hair, wearing a black blazer and white shirt, green background.]()
“For anyone in the creative space, she's undoubtedly the best consultant you can find. Highly recommended!”
ALICIA KOO, @THEDAILYATELIER
6.5k FOLLOWERS -
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"Alex provided a great Notion system for us to use as a Client Portal to help bring everything together in one place, so we could alleviate a lot of the issues and confusion arising from cluttered inboxes and dealing with many requests. Plus, she gave us a bunch of valuable bonuses and helpful walkthrough Loom videos to make it really easy to understand and get it set up for our whole team."
Meet the founder.
Alex Oumn is a lawyer turned systems architect and Circle Partner, which is a combination that makes more sense than it sounds. She came to community infrastructure through law, programming, and operations, and the result is someone who sees every project from multiple angles at once, from the structural thinking and the technical build to the user experience and the business logic underneath all of it.
She started Zen Mondays over five years ago because she kept meeting business owners who had built something real but had no operational infrastructure to support it. That was dozens of communities ago, across education, freelancing, professional development, and industries most community consultants have never worked in. Her longest client relationship is six years and still going.
